Today I got a phone call asking if I want to do a ‘Best of Arizona’ piece on tv that would also broadcast Nationally on the Discovery Channel.
I have multiple excuses not to do the interview this year, but next year it might happen. I absolutely hate seeing myself on camera or hearing my voice recorded. Gotta get over this somehow.
Maybe Toastmasters will help?
Hot off the press, new arroyo t’s (Taken with Instagram)
Original photo of sugar beet (Taken with Instagram)
Beet watermelon yuzu drinks (Taken with Instagram)
Watermelon left overs from cocktail making (Taken with Instagram)
Did the Title of this piece catch your attention?
It is a funny world we live in when you are approached by a film production company asking if you would like to place your product, at no expense to yourself, into a film that ends in the death of Amy Winehouse. Do we want to be remembered as one of the liquors that put Amy into her premature grave? The expense to place the product may be free but the lasting impression and damage to your branding could be detrimental.
Some say ANY ATTENTION is GOOD ATTENTION but I think that is a darn dirty lie. Hence, passing up this ‘opportunity’ in which $100-400k increase in revenue is estimated from the producers ‘b.s.ers’. If anyone find out which brands end up being used please let me know. Would be interested to find out!
Have you seen the old label of our Arroyo Vodka? My guess is you didn’t notice it, and if you did you don’t remember it.
Turns out our label needed an upgrade due to various complications. Therefore it was clear there was only one way forward, a rebrand. Taking on the task of coming up with an original design that is affordable to replicate for each bottle and is appealing to the consumer is really a challenge. I’m no advertising team, nor do I have the budget to hire one. So here we go doing the best we can.
There were a couple criteria we wanted for the new label, to jump out at you from the shelf, to be attractive to the eye, and to represent Arizona through imagery. We have a mountain scape with a sunrise and an arroyo flowing through. Many edits have been made but above is the general original concept. Would love to have some feedback from the public as we make our final decisions!
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